The Waratah Merino range makes the most of Australia's finest wool.

The most beautiful blankets, throws and travel rugs all come from one place - the fleece of Australian Merino sheep. It's the natural starting point for Waratah to produce beautiful ways to help you create the home you want.

Waratah Merino blankets, throws and travel rugs feel like heaven. They're the perfect choice because they're created from the world's best natural fibres - 100% all-Australian merino wool in a delicious spectrum of colours and patterns.

Spend some quality time with your significant other

You'll want to spend a lot of quality time with your new Waratah quilt. Pure luxury and crafted from 100% Australian lambswool. Our quilts are both light and warm and because they're made with lambswool they will maintain their shape and soft feel year after year without going flat or rough.

And here's the inside story: They're filled with the best lambs wool in the world, who knows what the others are made from, ask them if you like. We use Australian wool and nothing else: No synthetics, no substitutes, no offcuts or other foreign matter. Just pure Australian lambswool filling that provides all over even warmth.

They are encased in a white woven pure cotton japara cover with diamond scallop edged stitching that's easy to care for and whisper quiet to sleep with. Why some of our competitors use inferior wool we don't know. Don't settle for anything less, insist on the quality of Waratah.

Mohair fashion statements to warm your heart

Luxury mohair throws and blankets from Waratah feel like heaven and come in a delicious spectrum of colours, plains and patterns that no one else matches.

They're the natural choice for your family because they're created from the world's best natural fibres. Waratah does not use bleaching agents or chemicals that could harm the environment or your family and all Waratah blankets and throws are light, warm, naturally fire resistant and perfect for everyday luxury that lasts year after year.

You spend a third of your life in bed so don't settle for anything inferior. Insist on the quality of Waratah.

Market Position

Waratah Australia was established as Waratah Woollen Mills in 1874 and is the oldest textile mill in Australia still operating from its original site.

Since that time Waratah Woolen Mills continually invested in the latest plant, equipment and technology for its woolen factory and grew to what it is today: a producer, wholesaler, supplier and wholesale distributor of quality Australian made textile piece goods in the bedding and homeware products category. We make bedding sizes to match single, king single, double, queen and king size beds. We supply to diverse range of local clients in Australia; we are also an exporter to overseas clients in export markets. Our customer base and product supply covers:-

• Blankets, quilts, underblankets, throws and travel rugs, and fashion accessories for the retail industry - department stores, specialty retailers, bedding retailer and manchester outlets, gift shops, general merchandise stores, and online shopping / mail order shop direct companies;
• Blankets, quilts, underblankets, throws and travel rugs, and fashion accessory products for corporate gifts, conference accessories, client and consumer awareness and incentive offers, promotional products, and points redemption rewards programmes;
• Blankets and duvets for airline inflight cabin use in passenger aircraft, shipping industry use (sail boat, sailing yacht, ship, vessel) and for the transport industry (train, rail, road) on both domestic and international service operations;
• Blankets, quilts, underblankets and throw rugs for use in the for the hospitality and commercial sector, with a range of quality products available suitable for hotel, motel, bed and breakfast (B&B) and guesthouse accommodation usage;
• Blankets for the detention, institutional, welfare and health care industries.

Waratah Woollen Mills became Waratah Australia in early 2005 and has since embarked upon a multi-pronged media advertising campaign to increase consumer awareness of the fact that:-

• not all woollen products are equal;
• cheap inferior imports are not a long-term investment;
• Waratah Australia manufactures quality quilted and woven wool products of lasting luxury in Australia from Australian wool.

This campaign has been exceptionally well received by retailers, providing them with the necessary confidence and point of sale information to support the Waratah brand as part of their product mix and stock investment. Consumers have also welcomed the campaign as it explains why Waratah Australia's products are more expensive than cheap inferior substitutes and reassures them that their decision to purchase is also an investment in lasting luxury at a value for money price.

Waratah's head office is based in Launceston, Tasmania and located on-site at the factory. In Australia we have a sales representative in Victoria (VIC) and agent representation in New South Wales (NSW) and the Australian Capital Territory (ACT), Queensland (QLD), South Australia (SA), Northern Territory (NT), Western Australia (WA) and Tasmania (TAS).

Waratah Australia's unsurpassed reputation for product quality and excellence is renowned the world over - Waratah items are indoors for use on beds, draped over chairs and lounges, decorating bedrooms and room interiors, and for picnics, travel and comfort in the outdoors. The number of visitors we have to our mill each day from all points of the globe is testament to this. Through independent testing and quality assurance endorsement, Waratah has met the quality standards and specifications determined in the Woolmark Programme and is a Woolmark Licensee, licensed by The Woolmark Company to display the Woolmark logo.

The management of Waratah Australia is confident that by pursuing our vision, we will continue to strengthen our reputation for excellence in product quality in the years to come.